Brand Manager
Luxasia, Vietnam
Job Description
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
Numerical Objective
- Achievement and accountability for brand targets up to final Pamp;L contribution level by counter amp; channel.
- Tracking of sales on monthly basis by brand , by category , by SKU.
Key reports including: retail amp; wholesale sales analysis, by channel and contribution (%) by SKU. - Evaluated by Net Sales up to Net Profit tracking reports versus set targets
- Increase profitability of brands via controlled usage of discounts amp; sales off , duly evaluated by Discount % Utilized tracking Reports
Marketing
- Develop brand specific marketing calendar
- Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
- Annual Aamp;P Budget preparation amp; management of spend
- Develop and provide marketing collaterals (i.e. POS, displays etc).
- Devise customer recruitment plans for each brand eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
Inventory
- Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report amp; to be indicated measurability for that year
- Accountable for stock forecasting for existing amp; new products , evaluated via Forecast Accuracy Report , measurability will be shared for the year
- Stock management to ensure all POS are well stocked amp; no potential loss of sales , measurable by SOH by POS weekly / monthly report
- No shrinkages or stock loss at counters or at designated event areas
PR
- Develop strong and good working relationship with the media , KOLS amp; Beauty Bloggers
- Conceptualize, plan and implementation of PR launches, press kits , releases amp; etc
- Increase share of voice amp; maximize PR coverage be it paid or complimentary
- Compilation and valorization of press coverage by brand especially on key launches and animations
BA Management
- Build a strong BA team to continuously increase UPT , APT amp; AUR
- Training of said team in soft skills amp; required new product briefs
- To have team offer best customer service to our customers amp; validated though Mystery Shopper exercise
- Implement effective CRM management measurable via increased % sales contribution of loyal customers from current
- Discipline where necessary when results are not as per expected
Others
- Able to react to change productively and handle other essential tasks as assigned.
- Have a strong and good working relationship with the Principals amp; Trade
- Involvement to simulate amp; activate full Business Plan proposals for any new identified brand
- Service current Perfumeries partners, increase sales levels amp; to expand this network, measurable by sales volume, net margins amp; number of new perfumeries partners signed on as per target set
- Spearhead online sales segment to be attribute identified % to annual Net Sales
- Develop Corporate Sales Ch