Senior Brand Manager
Luxasia, Vietnam
Job Description
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
Position Purpose:
Reporting to the Country Manager, this role as Brand Manager of a leading luxury skincare brand will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Working together with the Country Manager and Regional Brand General Manager, this role will oversee, orchestrate and execute the brand’s CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.
You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems and find innovative solutions for the broader market.
You will be fully responsible for driving all marketing planning and all communications, activations of the brand within Vietnam. To succeed in this role, the candidate is a strong marketing professional with a clear understanding of consumer marketing in the channel, and the communications and media landscape across Vietnam, with a high sensitivity to beauty. The ideal candidate possesses retail and commercial experience and has past experience managing a full brand Pamp;L. A strong knowledge of CRM strategy and analytics will be an added advantage.
The ideal candidate is entrepreneurial amp; independent, possesses the ability to think strategically and analytically, and is personable.
Key Responsibilities:
Channel amp; Retail Marketing
- Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
- Ensures timely and perfect execution of all marketing activations offline and online at all times.
- Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
- Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
- Deepen channel customer development through CRM program activations.
Product Management
- Consolidate and update marketing team of post campaign reports and provide sales results and analysis. Report all ROI of all campaigns for management reporting and feedback.
- Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
- Management and tracking flow of product registration in Vietnam
- Conduct market trend analysis, monitor competitors’ moves and plan proactive actions.
- Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with the marketing, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
- Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
- Implement Door-by-Door Marketing plan (