Marketing Specialist
Finaxar, Vietnam
Job Description
Finaxar is the first-ever and only Singapore fintech firm with a successful partnership with a Vietnam Bank for Ecommerce Business Financing in Vietnam. Backed by Tier-1 venture capital companies such as 500 Startups, Monk’s Hill Ventures, Cathay Ventures, as well as funds and family offices from Singapore, USA and Europe, Finaxar has been a pioneer in bringing out financing products for e-commerce ecosystems and solve cash flow issues for small and medium-sized businesses in South East Asia.
If you have a passion for helping small business owners, an interest in financial technology, and the desire to help build a company from the ground up, we want to hear from you. We are currently looking for an enthusiastic Marketing Specialist with demand generation experience to join our thriving team, based in Ho Chi Minh City. The position will report directly to our Group Platform and Process Manager, with a dotted line to the local Business Development Manager.
- Work closely with the Group Product and Marketing and business teams to coordinate and spearhead local marketing program
- Meet objectives based on lead generation and customer advocacy.
- Responsible for coordinating and executing all paid advertisements including search, social, and display advertising campaigns, EDM in Vietnamese. The primary objectives being to generate leads by driving traffic and improving conversion rates. Provide analysis, visibility and insights utilizing digital tools and analytics software.
- Drive SEO in content creation and recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords.
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Work with the in-house designer and/or content writer to organising production of marketing materials
- Negotiate and execute contracts with external vendors as necessary
- Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team
- Spearhead Finaxar's event and tradeshow strategy independently or with business partner(s).
- Ad-hoc tasks assigned by reporting Managers
Requirements
- Vietnam nationality Only
- At least 3 years of experience in digital marketing with at least one year specialized experience in digital advertising (GoogleAds, FacebookAds, ZaloAds, Coc Coc .etc)
- SEO amp; SEM experience managing PPC campaigns across search engines.
- Outstanding communication skills, both written and oral in English amp; Vietnamese
- Sound experience in B2B marketing or marketing in the Financial sector.
- Knowledge of technical standards across print and web design
- Experiences in working with local marketing and creative agencies
- Enthusiastic, resilient, well-organised, self-starter, and being attention to detail
- Able to work independently and remotely with little support (desirable)
Benefits
- You will have the chance to build category-defining products for the financial industry and small businesses.
- A chance to develop with a growing company.
- 21 paid Annual Leave, 14 days of sick leave
- Very competitive renumeration
- Professional working environment and flexible working hours
- Career development and international assignments